The “Be RICEponsible” is a campaign that aims to encourage farmers, policy-makers, and the public to be RICEponsible in their own ways. This is for them to improve their selves or families while aiding in the betterment of the rice industry in the Philippines. Taking off from the National Year of Rice 2013, the campaign engages every Filipino to do their part in achieving rice self-suffieciency in the country.

How can you be RICEponsible?

As a consumer, do not waste even a single grain of rice, eat brown rice and rice mixed with other staples, and appreciate our rice farmers by thanking them literally or valuing the fruits of their labor.

As a farmer, plant rice and adopt recommended technologies to increase your income and your farm’s yield. Use knowledge products, visit Pinoy Rice Knowledge Bank or call/text 0920-911-1398 to know about efficient technologies or to solve your farm problems.

As a policy-maker, help institutionalize the availability and default serving of half cup of rice to prevent wastage and give consumers more options. You could also help promote the production and serving of healthier rice such as regular milled rice, brown rice, and rice mixed with other staples.

Why are we enjoining the consumers?

Did you know that…
In 2008, every Filipino wasted an average of 2 tablespoons of cooked rice or 9 grams of uncooked rice daily.

That is equivalent to more than 12% of our imported rice during the same year, which is valued at 7.27 billion pesos.

Our total wastage in 2008 is equivalent to the food of 2.5 million Filipinos for a year.
*FNRI, 2008



Did you know that…

Brown rice is the whole grain form of rice since only the outermost layer called hull/husk is removed. It is also known as unpolished rice.

Ccompared with white rice, brown rice (unpolished rice) is nutritionally superior because its bran layer contains higher amounts of protein, dietary fiber,B vitamins, Vitamin E, minerals, and antioxidants.

Some researches show that regular consumption of whole grain cereals, such as brown rice, may help reduce the risks of cardiovascular diseases, certain types of cancer, and type 2 diabetes.

Brown rice is not a variety. Any variety of rice can be made into brown rice. However, for palatability, only rice varieties that are soft are recommended for brown rice.

Brown rice makes you feel full faster. Hence, to some people, instead of 1 cup of white rice,½ to ¾ cup brown rice is enough.

Brown rice has higher milling recovery. When you mill a kilogram of paddy rice, your will get around 750g of brown rice instead of 650g when it is white rice.

Brown rice production/milling requires less energy.

The eating quality of brown rice is improved when pre-soaked in water for 30 minutes and cooked in 2 parts water per 1 part brown rice.



Did you know that…

Compared with plain white rice, rice mixed with corn grits can provide you with more Protein, Fiber, Antioxidants, Vitamins B complex and vitamin E; Minerals such as iron, selenium, zinc, potassium, magnesium, manganese, and phosphorus; Lysine; Tryptophan.

Eating rice-corn mix may also help lower the risks of diabetes because corn has lower glycemic index compared to white rice.

Corn helps in slowing energy release. Therefore, eating rice-corn mix can help the consumer feel tired or hungry less easily.

Compared with plain white rice, rice-cassava can provide you with more carbohydrates, fiber, Vitamins A, C, E and K and minerals such as calcium, magnesium, and potassium compared with plain white rice.

Compared with plain white rice, rice-camote can provide you with more carbohydrates, fiber, Vitamins A, and C and minerals such as calcium, iron, magnesium, phosphorus, potassium, and sodium.

Compared with plain white rice, rice-adlai can provide you with more energy, carbohydrates, protein, calcium, iron and B Vitamins.

Be RICEponsible! Mix your rice with other staples!
Did you know that…

A rice farmer cultivates his farm for about four months, contending with pests and diseases and bad weather, just to produce your delicious rice.

A rice farmer and his carabao walk 60 to 80 kilometers in order to plow a hectare of land.

A farmer would need 5,000 liters of water to plant one hectare of rice.

The average income of a farmer from a hectare of rice is only about PhP20,000. Needless to say that they are working not just for money but to feed our country.


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Philippine Rice Research Institute (PhilRice) is a government corporate entity attached to the Department of Agriculture created through Executive Order 1061 on 5 November 1985 (as amended) to help develop high-yielding and cost-reducing technologies so farmers can produce enough rice for all Filipinos.

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Philippine Rice Research Institute