Multi-awarded actor, recording artist, endorser, and producer Piolo Pascual joins the nationwide call for responsible rice consumption as the new RICEponsible Ambassador. Piolo Pascual-PhilRice

Pascual on 20 August, pledged to promote the advocacies of the Be RICEponsible campaign such as the consumption of brown rice and rice mixed with corn or other staples, appreciation of our farmers’ hard work, and the non-wastage of rice that would all contribute to the country’s rice self-sufficiency stride.

During the photo and video shoot at the Sofitel Philippine Plaza Manila, Pascual expressed his excitement and gratitude in this new undertaking.

“Culturally, we love to eat rice. It’s disappointing to know the facts on how much rice is wasted every year. I think it’s about time for us to do something about it. The best way for me to help is by using my influence to send out awareness for people to really value rice in this country,” Pascual said.

He added that he regularly eats brown rice as part of his diet to keep him fit and healthy.

Pascual will promote the Be RICEponsible advocacy in photos and videos that will be shown in print advertisements, television, radio and social media. He also committed to personally promote it through his social media accounts,  sing the campaign song, and attend the campaign events as much as he can.

According to Hazel V. Antonio, director of the Be RICEponsible campaign, Pascual was chosen because he is a health and wellness icon who embodies the advocacies of the campaign.

“Piolo’s influence to the public can help encourage more Filipinos to be RICEponsible to their bodies and to our country,” she said.

Taking off from the National Year of Rice in 2013, the Be RICEponsible is an advocacy campaign that promotes responsible rice consumption by encouraging Filipinos not to waste rice, eat healthier forms of rice, and by valuing the hard work of our farmers.

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Philippine Rice Research Institute (PhilRice) is a government corporate entity attached to the Department of Agriculture created through Executive Order 1061 on 5 November 1985 (as amended) to help develop high-yielding and cost-reducing technologies so farmers can produce enough rice for all Filipinos.

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Philippine Rice Research Institute