text-center-billboard

PhilRice has installed a billboard along the North Luzon Expressway (NLEX) promoting the PhilRice Text Center (PTC). The Text Center is an SMS-based helpdesk and customer support service that caters to farmers anywhere in the Philippines. PhilRice’s Text Center Agents respond to more than 300 queries everyday about rice varieties, pest management, or anything that relates to rice crop management. The Institute encourages sharing of the PTC number to farmers or anyone who might have some interest on rice farming.

 

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Philippine Rice Research Institute (PhilRice) is a government corporate entity attached to the Department of Agriculture created through Executive Order 1061 on 5 November 1985 (as amended) to help develop high-yielding and cost-reducing technologies so farmers can produce enough rice for all Filipinos.

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Philippine Rice Research Institute