Frontline educators from all branches of Philippine Rice Research Institute (PhilRice) have imbibed the Filipino Brand of Service Excellence (FBSE) in a two-day training, July 25-26.
The FBSE program, which is rooted in the 7 M’s of Filipino core values, aims to elevate the level of Filipino hospitality among frontliners and service sectors in the country. The training focused on techniques such as G.U.E.S.T and H.E.A.R.T. for delivering excellent service and managing customer complaints.
DA-PhilRice, known for its research sites and educational tour destinations, believes that training frontliners in service excellence is crucial for maintaining the PhilRice brand of service. The brand is uniquely Filipino, rooted in core values and the right attitude.
Participants of the training expressed their satisfaction, highlighting the importance of a standardized language when interacting with visitors.
“I’m happy that there is one standardized language we can use when meeting with our visitors. In the project I’m presently involved in, since we’re trying to market the produce of our farmers, I usually interact with executives from other organizations. It’s important that the PhilRice brand of service is felt throughout since their experience with us is what will be remembered ultimately,” said participant Shereen Francia.
PhilRice’s Community Relations Office plans to conduct more customer service training courses, emphasizing that every staff member’s cooperation is essential for improving PhilRice’s customer service, “Serbisyong may ngiti, pag-iingat, at pagtugon.”
