Written by the Web Team


Supporting the Be RICEponsible campaign, the Central Luzon Media Association (CLMA) in Nueva Ecija promoted brown rice to sports enthusiasts in a Fun Run held at the Old Capitol Building, Cabanatuan City, July 12.

CLMA, headed by Mel D. Ciriaco, awarded the first 100 finishers in the 10-k run with brown rice, the unpolished or partly milled rice with a nutty flavor and has more nutrients than white rice.

Dr. Marissa V. Romero, food scientist at the Rice Chemistry and Food Science Division of PhilRice said that frequent consumption of brown rice may reduce the incidence of cardiovascular disease, cancer, and diabetes.

Studies show that polishing brown rice to obtain white rice removes 15% of proteins; 85%, fats; 80%, thiamine; 70% riboflavin; and 68%, niacin;. Polishing also reduces calcium by 90%; phosphorous, 75%; and other minerals, 60%.

Economist Sergio R. Francisco, meanwhile, said that eating brown rice can reduce the country`s rice imports.

“If each Filipino would eat brown rice 36 meals a year, our rice importation would shrink by an average of 50,000mt/yr because of its higher milling recovery,” he said.

With the theme, Tumakbo. Magsaya. Kasama ka ng CLMA Nueva Ecija, the activity was participated by more than 500 students, soldiers, and reporters.

The Be RICEponsible campaign, an offshoot of the President Benigno S. Aquino III’s declaration of 2013 as National Year of Rice, aims to help the country continually increase its rice production.

Led by PhilRice, the campaign urges the public to be RICEponsible or not to waste rice, consume brown rice, eat healthier sources of carbohydrates, and value the hard work of the rice farmers.

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Philippine Rice Research Institute (PhilRice) is a government corporate entity attached to the Department of Agriculture created through Executive Order 1061 on 5 November 1985 (as amended) to help develop high-yielding and cost-reducing technologies so farmers can produce enough rice for all Filipinos.

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Philippine Rice Research Institute