Written by the Web Team
More than a hundred partners from different sectors renewed their commitment in encouraging Filipinos to unite for a rice self-sufficient country in an event called CelebRICE: A night for the RICEponsibles in Manila, Dec. 17.
“We are pleased that the campaign for the National Year of Rice (NYR2013) has already reached millions of Filipinos. More people are now aware of their role in ensuring the country’s rice supply and more of us are becoming RICEponsible or responsible rice consumers,” Hazel V. Antonio, NYR 2013 campaign director said.
In a document signifying their continued support, partners from the private and public sector stated that they will “extend utmost assistance in promoting a RICEponsible Philippines.”
Partners in, among others, the academe, food industry, media, health and agriculture-related agencies, and telecom companies, said that they will explore potential avenues that will encourage the public to reduce rice wastage, eat brown rice and rice-mixes, and value the hard work of rice farmers.
Believing that “rice is life,” the partners promised to do their share in informing every Filipinos of their responsibilities to help achieve a rice self-sufficient country.
In implementing the NYR2013, Antonio said that the advocates had incorporated the benefits of eating brown rice in their campaigns on diabetes and obesity; promoted modern rice farming technologies through seminars; and served brown rice, half cup of rice, and other staples in hotels, restaurants, and canteens.
The partners also promoted the advocacy through broadcasts, airings, and display of NYR2013 information materials.