With the theme, Be RICEponsible in your own way now (BROWN) 4 good, DA through its Be Riceponsible campaign, enjoins the public to celebrate the National Rice Awareness Month (NRAM) in November.
This year, NRAM highlights the production and consumption of brown rice.
“The theme is also highly promoting the consumption of brown rice since it is a good way to be healthy, to help our farmers have advantage come ASEAN integration, and contribute to rice self-sufficiency because of its 10% higher milling recovery.” said Hazel V. Antonio, Director of the Be RICEponsible Campaign of DA.
“BROWN rice would be the focus of the Be RICEponsible campaign for a year but we still want to encourage other acts of RICEponsibility, thus the theme,” she added.
The celebration of NRAM officially starts on 3 Nov at the Liwasang Aurora, Quezon Memorial Circle (QMC), Quezon City.
Part of the celebration is the conduct of brown rice feeding programs, cooking contest, and exhibits to promote brown rice consumption. Food establishments are also encouraged to serve brown rice during the Brown Rice Day on 13 Nov. Other activities include the rice mix day on 20 Nov, and the annual Run4Rice on 21 Nov for NCR and 28 Nov for other regions.
Different agencies both from public and private sector will also take their part in the celebration of NRAM through reciting of Panatang Makapalay during flag ceremony, serving of brown rice in school and office cafeterias, and disseminating information.
Aside from the opening program, the Rice Science Museum will have a mobile exhibit at QMC to help consumers appreciate rice production.
NRAM is celebrated every November pursuant to Presidential Proclamation No. 524, s.2004.