Riceponsible champions

Of the 23 local government units (LGU) and 39 schools from Metro Manila, the Provincial Government of Sorsogon and San Antonio Elementary School – Silverio Annex in Parañaque City were declared as grand winners in the Search for RICEponsible Champions conducted by the Department of Agriculture – Philippine Rice Research Institute (DA-PhilRice), December 27.

Baybay City, Leyte and Molave, Zamboanga del Sur received the second and third prize, respectively, in the LGU category; while Sto. Cristo Elementary School in Quezon City and Malabon National High School placed second and third, respectively, for the school category.

The winners received P1,000,000 for the first prize, P500,000 for the second prize and P300,000 for the third prize. The project funds will be used for the continued promotion of the Be RICEponsible advocacy in 2017.

The Lord’s Hand Academy also received P20,000 for winning the best campaign song. The best video advertisement prize worth P20,000 and best social media advertisement worth P5, 000 were given to Malabon National High School.

During the search, the competitors implemented their own Be RICEponsible campaign in their jurisdictions from October 2015 to November 2016, and promoted the consumption of brown rice and rice mixed with other staples.

Taking off from the National Year of Rice in 2013, the Be RICEponsible is an advocacy campaign that promotes the RICEponsibility of every Filipino to their bodies and to our country for better health and rice self-sufficiency.  All the awardees signed a Memorandum of Agreement to use the funds in continuing the promotion of the Be RICEponsible advocacy in 2017.

 

 

 

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Philippine Rice Research Institute (PhilRice) is a government corporate entity attached to the Department of Agriculture created through Executive Order 1061 on 5 November 1985 (as amended) to help develop high-yielding and cost-reducing technologies so farmers can produce enough rice for all Filipinos.

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Philippine Rice Research Institute