The “Gusto Namin, Milyonaryo Kayo” is a rural transformation campaign that aims to assess farmers’ readiness and provide strategies to guide them through the stages of behavioral change. Its four key messages include:

a) Dagdagan ang mapagkakakitaan sa inyong bukid;
b) Alamin kung anong produkto ang patok sa merkado
c) I-proseso ang produkto sa iba’t-ibang pamamaraan
d) Gumamit ng mga makabago at angkop na teknolohiya

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Philippine Rice Research Institute (PhilRice) is a government corporate entity attached to the Department of Agriculture created through Executive Order 1061 on 5 November 1985 (as amended) to help develop high-yielding and cost-reducing technologies so farmers can produce enough rice for all Filipinos.

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Philippine Rice Research Institute