Written by Chona Mae S Narvadez


The Philippine Rice Research Institute (PhilRice) has promoted the long-grain, white Mestizo rice in the past. The present, however, belongs to the fast becoming popular brown rice, available at PhilRice as Beautiful Brown rice.

Consumers are guaranteed of consistent product quality as PhilRice uses only select varieties for its Beautiful Brown rice product. These varieties are backed by sensory tests and proven by rice chemistry and food science research to have softer cooked brown rice grains, as these are low amylose types and most are special rices with aromatic characteristics.

Brown rice for meals

PhilRice`s  Beautiful Brown rice is ideal for use in a wide variety of rice meals, as part of a healthy diet.  PhilRice aims to increase awareness on brown rice consumption among consumers as it will eventually contribute to achieving rice self-sufficiency for our country. Dehulled rice, which is commonly known as brown rice, has a higher milling recovery rate than regular milled rice.  If only all Filipinos will consume brown rice, an additional 10% yield will be added to our rice stocks.

Happy Rice

Beautiful Brown rice is now available at the PhilRice Business Development Division under the Happy Rice brand.

Happy Rice is PhilRice`s brand name for the rice products, representing PhilRice’s Central Experiment Station in Barangay Maligaya, Science City of Munoz, Nueva Ecija. Maligaya is a Filipino term synonymous with Masaya or Happy.

The Happy Rice brand also evokes the feeling of happiness that one will get when eating rice and rice products from PhilRice. The food products that will soon be available under this brand fills not only the belly, but also the heart.


Beautiful Brown is available in 2kg and 5kg packaging at P96 and P240 per pack, respectively. Bulk orders are also welcome.

Prices quoted are pick-up prices at PhilRice Central Experiment Station, Brgy. Maligaya, Science City of Muñoz, Nueva Ecija; or at the PhilRice Liaison Office, 3F Agricultural Training Institute, Elliptical Road, Diliman, Quezon City.

For queries and orders, please email bdd@philrice.gov.ph.

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Philippine Rice Research Institute (PhilRice) is a government corporate entity attached to the Department of Agriculture created through Executive Order 1061 on 5 November 1985 (as amended) to help develop high-yielding and cost-reducing technologies so farmers can produce enough rice for all Filipinos.

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Philippine Rice Research Institute