Philippine Rice Research Institute (PhilRice) of the Department of Agriculture – the country’s lead agency of rice research and development, was introduced in an international market during a recent three-day online sale spearheaded by the ASEAN Coordinating Committee on E-commerce.
Chona Narvadez, PhilRice sales and promotions supervisor, said that the “ASEAN online sale has strengthened the institute’s reputation as a legitimate e-commerce merchant in the Philippines.”
In the region-wide activity, PhilRice in its https://shopee.ph/philrice_bdd platform featured nutrient diagnostic tools including the Leaf Color Chart (LCC) and reading materials on rice production.
User kellycereali shared that LCC – a handy field instrument used in determining the rice plant’s nitrogen requirement through its leaves, had helped her in identifying plant’s needs.
“I was worried about our rice plants so I purchased and tried the LCC. I’m glad that it worked! It’s also so easy to use. I recommend this to those engaged in rice production,” he said in her 5-star review of the product.
The booklet on “PalayCheck System for Irrigated Lowland Rice” also received 5-star rating from its buyers.
“This publication is a compelling reference material for agricultural extension workers, trainers, and farmer-leaders to facilitate and guide farmers in their crop management activities,” a satisfied user commented. Participated by Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, Vietnam, the online sale aimed to improve consumer trust in e-commerce, strengthen partnerships between stakeholders and businesses, and raise awareness of ASEAN identity and solidarity.