Rayuray Brown Rice, a brand assisted by DA-PhilRice Batac, gained better-than-expected sales from 1.75 tons to 10t, sold at P60/kg in just two months.
Rayuray Farmers Agriculture Cooperative (RFAC) in Batac City, Ilocos Norte reported a jump in sales from PhP16,000 in 2021 to PhP200,000 in 2022, in which the 10t-sales were achieved in August and September.
“The significant increase came from the intensified promotion of consumption of brown rice. We thank the Rice Business Innovations System (RiceBIS) project here for supporting us in marketing and in developing our products,” Guillermo Quemquem, coop chair, said.
“The RiceBIS team assists the coop on marketing, financial management, and links them to profitable markets,” RiceBIS Project Lead Leah May Tapec said. Interested buyers may reach the group via Facebook Messenger (Rayuray Farmers Agriculture Cooperative) or call/text at 0995 911 3940 or 0975 212 4173.
