Development Academy of the Philippines recently recognized the PhilRice Text Center (PTC) of Department of Agriculture-Philippine Rice Research Institute (DA-PhilRice) for its client-centric service, specifically on serving the country’s rice farmers.
Garnering 4.4 points from the screening committee over the highest possible score of 5, PTC was cited as one of the 21 government best practices in 2019.
The scoring was based on the best practice focus areas, which include social and environmental responsibility, strategic planning and deployment, customer and citizen focus, and strategic performance management.
Operating since 2004 as an offshoot of the Open Academy for Philippine Agriculture, the digital platform connects the rice growers with the experts who can provide recommendations on their farming concerns.
By simply texting keywords, farmers can also instantly obtain information such as rice varieties, pest and diseases, water management, harvesting and post-harvest recommendations, and farm technologies.
As of 2019, PTC caters to more than 27,000 registered clients who receive regular rice updates from 0917-111-7423 (RICE).
Receiving more than 100 queries per day, the platforms’ most texters are based in North Cotabato, Ilocos Norte, Nueva Ecija, Agusan del Norte, and Isabela.