A farmers’ cooperative in Batac, Ilocos Norte is turning locally grown brown rice into a ready-to-eat snack, creating a new market for its harvest while promoting healthier rice-based products. Sales of the Rayuray Farmers Agriculture Cooperative’s brown rice krispies increased from nearly PhP23,000 in 2023 to more than PhP130,000 in 2025, making it the group’s best-selling value-added product. The cooperative, supported by the Philippine Rice Research Institute (PhilRice) in Batac, […]

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Philippine Rice Research Institute (PhilRice) is a government corporate entity attached to the Department of Agriculture created through Executive Order 1061 on 5 November 1985 (as amended) to help develop high-yielding and cost-reducing technologies so farmers can produce enough rice for all Filipinos.

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