The Publish or Perish book is a companion to the Publish or Perish software program, which retrieves and analyzes academic citations. It illustrates its many and variable uses and shows you how to get the best out of the program. Citations are not only a reflection of the impact that a particular piece of academic work has generated. Citations can also be used to tell stories about academics, journals and fields of research. This book is meant to help you create effective stories, but also to teach you how to be a responsible user of research metrics.