Sing along and shout your love for rice with the Brownman Revival, Zelle, De Lara, Blue Jeans, 20th Project, Hatankaru, and other exciting bands on Nov. 26 at the Music Hall, SM Mall of Asia.

The celebration concert bookends the month-long observance of the National Rice Awareness Month, held every November. This year’s theme is “The future is bright, the future is rice.”

Students are encouraged to join the mini-concert, which will start at 4 PM. Admission is free.

Children, students, and guests are also invited to visit the Experience Rice exhibit at the Music Hall, from November 23-26, where various interactive activities and lectures on the different aspects of rice production are in store. There will be games, stage plays, story telling, film viewing, and lectures on rice science. It will surely be an entertaining and educational activity for students and adults alike.

Investors and businessmen are also invited to view the interesting rice and rice-based products brought about by the intensive research of DA-PhilRice and to see other investment worthy aspects of the rice industry.

This event is brought to you by DA-PhilRice, Children International Philippines-Abot Kamay, Inc., and the SM Foundation.

Children International, through its sponsorship program, has been assisting poor children and families to gain equal access to basic services such as education.

The socio-civic arm of the SM Group of Companies, SM Foundation, helps the less fortunate in communities it serves.

For more information on rice and the National Rice Awareness Month, please visit www.philrice.gov.ph and www.riceawareness.multiply.com or text the 0908-895-7796.